Visual Identity – More Than Just a Logo Visual identity goes beyond a snazzy logo; it’s all about creating a cohesive and recognisable style that communicates your brand’s values, ethos, and personality. Think about the bigger picture: logo, typography, colours, and imagery all need to work together to convey your brand’s message. If branding were…
Cultivating Brand Loyalty: Prioritising Value, Entertainment, and Community Over Direct Selling
Marketing children’s books presents a unique set of challenges for authors in an increasingly competitive industry. With countless titles vying for the attention of young readers and their parents, it is essential for authors to find effective ways to stand out and build a loyal fanbase. Traditional marketing methods that focus solely on direct selling…
